Privacy Policy Statement - United States

Last Update: February 12, 2026

This Privacy Policy applies to information collected about you by or on behalf of Sunbelt Rentals, Inc. and its affiliates and subsidiaries (collectively, “Sunbelt Rentals”, “we”, “us”, “our”), including, but not limited to, Personal Information (as defined below) collected through our websites at sunbeltrentals.com and sunbeltgear.com, mobile versions of those websites, our mobile application, (collectively, the “Site”), in store, by phone, and anywhere else we display this Privacy Policy (collectively with the Site, the “Platforms”). This Privacy Policy applies to information we collect about you if you reside in the United States. This Privacy Policy outlines the information we collect, how we use, share, and protect that information, and your rights and choices with regard to your Personal Information. Please be sure to read this entire Privacy Policy and our Terms and Conditions of Use before using or submitting information via the Platforms or otherwise in connection with our Services (as defined below).

1. Collection of Information: “Personal Information” means information that directly identifies, relates to, or can be used to identify, you as an individual. When you visit or use any of the Platforms or services offered by us including, without limitation, tool and equipment rentals, any services related to such rentals, credit-related services or any other services offered by us in connection with our business (collectively, “Services”), we may collect your Personal Information. Some of this Personal Information is required in order to allow you to use certain features of the Platforms (for example, in order to rent equipment, you will need to provide us with certain Personal Information). Other information is submitted by you voluntarily. Some information is collected automatically. The type of information we collect may vary depending on how or why you interact with the Platforms.

Types of Personal Information we collect: 

1. How We Collect Your Personal Information: We may collect your Personal Information directly from you, automatically via your use of the Platforms, or from third-party sources. 
2. • Contact information such as your name, job title, address, email address, telephone number, including mobile number and fax number 
   • Identification or verification information such as driver’s license, signature, date of birth and federal tax identification number, and video images captured of you via CCTV when you visit one Sunbelt Rentals’ physical locations.
   • Geolocation information
   • Payment information such as your billing address and payment methods
   • Banking information and Social Security Number if you use our credit Services, as required to process an application in certain circumstances (e.g., as a personal guarantor to a business)
   • Transaction history such as purchase information, order history, and product interests
   • Communications information such as email messages, voice recordings, call transcripts, SMS records, message content and information that you share when you contact customer service
   • Feedback such as survey responses and comments you submit to us
   • Account information such as username and other login credentials.
   • Browsing and device information such as the URL you just visited, the browser version your computer is operating, the date and time you visited, the pages you visited on the Site and your IP address, device IDs and settings, and other browsing data.
   • Telematics Data relating to the performance of Equipment (as defined in the SBR Terms and Conditions, available at the following link: https://www.sunbeltrentals.com/legal/terms-and-conditions/us/) that we provide to you.  As used in this Privacy Policy, “Telematics Data” is data collected within the Equipment or via software relating to the Equipment, its performance, location, or operators. 

You may provide Personal Information directly to us when you: use a Platform or request Services and products through a Platform (such as through our Contact Us page or renting equipment); register an account with us; complete a survey; contact customer service; participate in our marketing campaigns (including contests, promotions, or other activities); complete a credit application; or otherwise communicate with us (including by phone, email, text or online live chat).

We collect Personal Information automatically when you visit the Platforms. We may collect information via cookies, analytics tools, and other online tracking technologies, as further described in Section 6: Cookies and Other Online Tracking Technologies; Third Party Tracking Disclosures. It may also be collected through your use of the Services, such as Telematics Data, or when you visit a physical Sunbelt Rentals location such as via CCTV for security purposes. In very limited circumstances, Sunbelt Rentals provides rental equipment (i.e., drones) that may contain camera technology capable of collecting camera footage. As with all equipment, it is your responsibility to use such equipment in accordance with applicable laws.  We may also receive and process such Personal Information from third parties. The Personal Information we may automatically collect includes the below categories of information (collectively, “Usage Data”):

• Device and Browsing Information. When you visit the Site, we may collect IP address, browser type, domain names, access times, date/time stamps, operating system, language, device type, unique ID, Internet service provider, referring and exiting URLs, clickstream data, and similar device and browsing information.
• Activities and Usage. We also collect activity information related to your use of the Site, such as information about the links clicked, searches, features used, items viewed, time spent within the Site, your interactions with us within the Site, and other activity and usage information.
• Location Information. We may also collect or derive location information about you, such as through your IP address. If you choose to enable location-based sharing with us through your device settings, we may collect precise location information to provide content that is more relevant to your location and to otherwise improve your interactions with the Site. You may turn off location data sharing through your device settings. 

We may collect information from other sources, including service providers, affiliates, or data brokers.

1. How We Use Your Personal Information: We may use the Personal Information we collect from you to accomplish our business purposes including to:

• Provide the Platforms and Services to you;
• Evaluate your eligibility for and/or extend credit to you (i.e., to your business);
• Provide you with customer support;
• For security purposes when you visit a physical Sunbelt Rentals location;
• Market our products and Services to you, including to provide notifications of, or evaluate your eligibility for, products or Services offered by us and/or our affiliates and subsidiaries;
• Personalize your experience with the Services and Platforms;
• Communicate with you and otherwise notify you about your account or changes to the Platforms or Services;
• Protect you, us, or others from security threats by enhancing the security of our network and information systems;
• Identify and prevent fraud;
• Maintain your account with us;
• Enable or administer our business (e.g., to service our equipment, secure or make improvements to the Platforms, prevent fraud, issue invoices, etc.);
• Comply with applicable laws and industry regulations; and
• Improve, evaluate, and develop new Platforms, Services and products of Sunbelt Rentals and/or our affiliates and subsidiaries, including by aggregating information to understand how our products and Services are being used, including browsing and device information. We may use IP addresses or other browsing and device information to analyze trends, administer the Platforms, track customer navigation on a Platform and gather aggregated demographic information.

1. How We Share Your Personal Information: In some cases, we may share your Personal Information with affiliates, subsidiaries, business partners, or service providers including vendors or analytics and marketing partners, as more particularly described in the following list.
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   • Service Providers. We engage companies and individuals (e.g., vendors, contractors, attorneys, auditors and accountants) to perform certain Services on our behalf (such as conducting audits, performing legal services, processing credit card payments, providing customer service, providing customer database management services, providing email services, providing marketing services, processing credit applications). These third-party service providers may have access to Personal Information in order to perform the Services for which they are engaged. 
   • Business Transfers. When necessary in the case of a merger or combination with, or acquisition of a portion of our business by, another company or entity.
   • Compliance with Law. We may release Personal Information about you if we believe such a release is necessary to comply with the law or in response to a subpoena or subject to other legal process or as needed to protect our rights.
   • Related Corporate Companies. We may share your Personal Information with companies related to us by common ownership or control for the business purposes described in this Privacy Policy.
   • Other Third Parties. We may also share your Personal Information with third parties with whom we have joint marketing arrangements to market other products and Services to you. 
   • As necessary in connection with other lawful business purposes; and
   • As otherwise necessary when required or permitted by law.

1. Protection of Your Personal Information: We have implemented and maintain an information security program consisting of physical, electronic and managerial procedures designed to safeguard and maintain the privacy, security, and integrity of your Personal Information. Please be aware, however, that no method of data transmission or storage is completely secure.
2. Cookies and Other Online Tracking Technologies; Third Party Tracking Disclosures: We and our third-party providers use cookies, pixel tags, and other technologies to collect Usage Data. We may allow third parties to collect this Usage Data on our behalf and to retain and use this Usage Data themselves. We use this Usage Data to, for example, analyze and understand how you access, use, and interact with us through the Site, to identify and resolve bugs and errors in the Site, to assess, secure, protect, optimize, and improve the performance of the Site, for marketing and advertising purposes, analytics purposes, and to personalize content in the Site. We may also aggregate such information to analyze trends, administer the Site, and gather broad demographic information. 

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   • Third Party Analytics and Advertising.  We use third party tools, which are operated by third-party companies, to analyze ad traffic and usage of the Site. These tools collect data about your interaction with the Site via the cookies and through the standard implementation. This data may be used for purposes including delivering banner advertisements and other advertising tailored to your interests when you visit certain websites.

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   • Google Analytics.  We use Google Analytics on the Site to help us analyze traffic and improve our Services. For more information on Google Analytics’ processing of Personal Information, please see https://www.google.com/policies/privacy/partners/. You can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads using the Ads Preferences Manager.  You can find out more about how Google uses cookies in advertising and opt-out via the following links: Google Display Network (DoubleClick) & Google Analytics Opt-out Browser Add-on.
   • Contentsquare & Other Analytics.  We use Contentsquare and other analytics tools on the Site to help us analyze traffic and improve our Services and/or deliver advertising.  We also use providers such as Coveo to assist with search and product listings and Dynatrace for operational monitoring.

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   • Cross-Device Tracking. We and our providers may use the information we collect about you within the Site and on other third-party websites and services to help us and these third parties identify other devices that you use (e.g., a mobile phone, tablet, other computer, etc.) to interact or engage with us or the Site, for example, if you put something in a checkout cart on one device, it will remain in the cart on another device.

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   • Third-Party Profiling. We work with third-party ad networks, analytics, marketing partners, and others (collectively, “third-party ad companies”) to personalize content and display advertising within the Site, as well as to manage our advertising on third-party sites. We work with these third-party ad companies that collect information across various channels, including offline and online, for the purposes of delivering more relevant advertising to you. We and these third-party ad companies may use cookies and other tools to collect browsing and activity information within the Site (as well as on third-party sites and services), as well as IP addresses, unique IDs, cookie and advertising IDs, and other online identifiers. Our advertising providers may place or recognize a cookie on your computer, device, or directly in our emails and communications, and we may share Personal Information with them if you have submitted such information to us. These service providers may link the information we share with them to the cookie stored on your browser or device and collect information such as your IP address, browser or operating system type and version, and demographic or purchase information. We and these third-party ad companies use this information to provide you with more relevant ads and content within the Site and on third-party sites, and to evaluate the success of such ads and content. To learn more about your choices regarding this type of data collection or to opt-out of interest-based advertising, please visit https://www.aboutads.info/choices.

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   •  
     • Google Ads.  The Site uses the Google Ads remarketing service to advertise on third party websites (including Google) to previous visitors to the Site. That could mean that we advertise to previous visitors who haven’t completed a task on our Site. This could be in the form of an advertisement on the Google search results page or a site in the Google Display Network. Third-party vendors, including Google, use cookies to serve ads based on someone’s past visits to our Site. Any data we collect will be used in accordance with this Privacy Policy, and Google is responsible for abiding by its own privacy policy. You can set your preferences for how Google advertises to you using the Google Ad Preferences page: https://adssettings.google.com/.
     • Social Media & Search Pixels.  We use Meta Pixel, LinkedIn Insight Tag, and other similar technologies to better measure, optimize, and retarget our marketing campaigns. This allows user specific behavior to be tracked after they have been redirected to the advertiser’s website by clicking on a social media or search ad. This enables us to measure the effectiveness of social media and search ads for statistical and market research purposes. The data collected in this way is anonymous to us, in other words, we do not see the Personal Information of individual users. This data is stored and processed by the social media and search providers. The social media and search providers may link this information to your social media or search account and also use it for its own promotional purposes, in accordance with their data privacy and usage policies. 

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   • Session Replay Tools. We use session replay tools to understand how users interact with our Site on an anonymized basis. 
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       • For more information, please visit: https://www.facebook.com/about/privacy/. For more information on opt-out options, please visit: https://www.facebook.com/help/568137493302217.
       • For more information, please visit: https://www.linkedin.com/legal/privacy-policy. For more information on opt-out options, please visit: https://www.linkedin.com/help/linkedin/answer/a1342443/?trk=microsites-frontend_legal_privacy-policy&lang=en.

1. Third-Party Links: We may provide links on the Platforms to third-party websites we think may be of interest to you, including plug-ins that link to social media sites. These websites are independent from Sunbelt Rentals, are not under Sunbelt Rentals’ control, and have their own separate privacy policies. Sunbelt Rentals is not responsible for the privacy practices or content of such third-party websites and this Privacy Policy does not apply to the privacy practices of those sites or of any companies that Sunbelt Rentals does not own or control. Whenever you click on links on the Platforms that take you to a third-party website, you will be subject to the third party's privacy policies. We recommend that you review the third parties’ privacy polices before you visit these websites.
2. Children’s Privacy: The Platforms are not intended for use by children under the age of 13. We do not knowingly collect or solicit any Personal Information from children under the age of 13 or knowingly allow such persons to register for an online account. Should we learn that someone under the age of 13 has provided any Personal Information to or on the Platforms, we will remove that information as soon as possible.
3. Opting Out of Promotional E-mails: If you decide for any reason that you no longer wish to receive promotional e-mail information from us, you can unsubscribe from the Site’s e-mail distribution list by clicking the “unsubscribe” link located at the bottom of each promotional e-mail. You can also opt out of receiving promotional materials by updating your preferences in your My Account online, visiting our preference center, or by notifying us by mail, telephone or e-mail at the address and number listed below:

Sunbelt Rentals
1799 Innovation Point
Fort Mill, SC 29715
(800) 667-9328
customerservice@sunbeltrentals.com

1. Your Privacy Rights and Choices: This section describes state-specific consumer rights afforded to residents of those states who have enacted comprehensive privacy laws (“State Privacy Laws”).  Depending on where you reside in the United States, certain State Privacy Laws may apply to the processing of your Personal Information. Any terms defined in the applicable State Privacy Laws that we use here have the same meaning as the applicable State Privacy Law.

·         California Residents: If you are a California Resident, then please review Section 10 below, "California Residents Privacy Rights Notice" for information about your rights and choices.

·         Residents in Other States with Privacy Laws: The following rights may apply to the processing of your Personal Information if you reside in a state with an applicable privacy law (including, without limitation, Colorado, Virginia, Connecticut, Delaware, and Oregon):

o   The right to confirm whether we are processing your Personal Information and to access such Personal Information, including the right to know certain information about the third parties with whom personal data is shared.

o   The right to correct inaccuracies in your Personal Information, taking into account the nature of the Personal Information, and our purposes of the processing of such Personal Information.

o   The right to delete Personal Information provided by or obtained about you.

o   The right to obtain a copy of your Personal Information that you previously provided to us in a portable and if technically feasible, readily usable format that allows you to transmit the data to another controller without hindrance.

o   The right to opt out of the processing of your Personal Information for purposes of targeted advertising and the sale and sharing of Personal Information as described in the “Notice of Right to Opt-Out of Interest-Based Advertising” Section of this Privacy Policy.

o   The right to opt out of profiling in furtherance of decisions that produce legal or similarly significant effects concerning the consumer.

o   The right not to be discriminated against for exercising such rights.

·         Exercising Your Privacy Rights: To exercise these rights, please contact us using the following information and submit the required verifying information, as further described below:

o   By email to privacy@sunbeltrentals.com

o   By phone at 877-721-0697

o   To opt out of the processing of your Personal Information for purposes of targeted advertising and the sale and sharing of Personal Information, see the “Notice of Right to Opt-Out of Interest-Based Advertising” section below.

We may need to collect additional information about your previous interactions with us to verify your identity. You may designate an authorized agent to submit requests on your behalf. To submit a request as an authorized agent on behalf of a consumer, please contact us at privacy@sunbeltrentals.com. If we refuse to act upon your request, you may appeal such refusal by contacting us after your receipt of the refusal at privacy@sunbeltrentals.com.

·         Notice of Right to Opt-Out of Interest-Based Advertising: We use cookies and similar tracking technologies on our Platforms (as described in Section 6, Cookies and Other Online Tracking Technologies) to deliver advertisements tailored to your interests. Our use of such technologies to collect information for interest-based advertising has been deemed by applicable state laws as "targeted advertising," or a "sale" or "sharing" of Personal Information.

o   You may submit an opt-out request directly to us in accordance with the “Exercising Your Privacy Rights” Section of this Privacy Policy above.

o   Please contact us at privacy@sunbeltrentals.com if you have any questions or concerns regarding the opt out methods above.

1. California Residents Privacy Rights Notice: The information included in this section applies to residents of California and contains disclosures required by the California Consumer Privacy Act (“CCPA”). If you have questions about this Privacy Policy, including anything in this section, please contact us at privacy@sunbeltrentals.com. 
   
   Personal Information We Collect and Disclose. In the preceding 12 months, Sunbelt Rentals collected and disclosed the following categories of Personal Information:

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   • Personal and online identifiers (such as name, telephone number, email address, or other unique online identifiers)
   • Categories of information described in Cal. Civ. Code § 1798.80(e) (such as Social Security number, driver’s license, financial account numbers, or any other financial information)
   • Commercial or transactions information (such as records of transactions with Sunbelt Rentals and information you associate with your Sunbelt Rentals account)
   • Internet or other electronic network activity information (such as browsing history, search history, interactions with a website, email, application, or advertisement)
   • Audio, electronic, visual, thermal, or similar information (such as call/voice recordings and other Communications information as described above; and video images captured of you via CCTV when you visit one Sunbelt Rentals’ physical locations)
   • Geolocation information (such as zip code or IP address) in order to, as examples, determine the location of the closest store or provide support-related Services or in relation to Telematics Data
   • Inferences drawn from the above information about your predicted characteristics and preferences
   • Sensitive Personal Information (such as Social Security number, driver’s license, certain financial information)

We also collect Telematics Data, as further described in “Types of Personal Information” above in Section 1.

Some of the categories of Personal Information listed above are considered Sensitive Personal Information under the CCPA. We do not use or disclose Sensitive Personal Information, as defined by the CCPA, for purposes other than those specified in the CCPA. For example, we and our credit check service providers use Sensitive Personal Information to perform credit checks; we use driver’s licenses to identify and validate customers; and we and our reporting service provider use geolocation and Telematics Data for aggregation and reporting purposes.

We share Personal Information for cross-context behavioral advertising purposes but do not otherwise engage in “sales” of Personal Information as defined by the CCPA. We do not knowingly collect the Personal Information of minors under age 16 and do not sell such information.

Categories of Sources. We collect Personal Information from the following categories of sources:

·         You;

·         Advertising networks;

·         Affiliates;

·         Data analytics providers;

·         Social networks;

·         Data brokers; and

·         Service providers.

Disclosure of Personal Information to Third Parties and Other Recipients

In all cases, the Personal Information identified above may be processed in order to comply with applicable laws and regulations, legal obligations, or other legal requirements, or pursuant to a business transfer, as described in Section 4, How We Share Your Information. The Personal Identification identified above may also be shared with your consent, and as notified.

We “shared” certain of the Personal Information identified above (e.g., Internet or Other Electronic Network Activity, Inferences) for cross-context behavioral advertising purposes with the following third parties:

• Advertising Networks;
• Data Analytics Providers; and
• Social Networks.

Your CCPA Rights and How to Exercise Them.

If you are a California resident, you have certain rights, pursuant to the CCPA. These CCPA rights may only apply in certain circumstances and are subject to certain exemptions. Please see the information below for a summary of your rights and how to exercise your rights. Please note that we may ask for certain information to verify the request in accordance with applicable law.  

• Right to Know. You have the right to request that we disclose Personal Information we collect, use, and/or share about you.
• Right to Delete. You have the right to delete Personal Information that we collect or maintain about you.  Please note that certain exceptions apply to this right, such as when we must retain your information to comply with law. We will notify you of any such exceptions as applicable to your request. 
• Right to Correct. You have the right to request we correct inaccuracies in the Personal Information we have collected about you.
• Right to Opt-Out. You have the right to opt out of the sharing of Personal Information for cross-context behavioral advertising and the sale of Personal Information.
• Right to Non-Discrimination. You have the right not to receive discriminatory treatment by us for the exercise of any of your CCPA rights. 

To exercise these rights, please contact us using the following information and submit the required verifying information, as further described below:

• By phone at 877-721-0697
• By email at privacy@sunbeltrentals.com
• To exercise your rights to opt out of sale or sharing of Personal Information for cross-context behavioral advertising:
  • By phone at 877-721-0697
  • By email at privacy@sunbeltrentals.com

Please contact us at privacy@sunbeltrentals.com if you have any questions or issues regarding the opt out methods above.

You may be required to provide certain information to verify your identity and understand the scope of your request. We will require you to provide, at a minimum, your full name, email address or other contact information, and information about your relationship with Sunbelt Rentals.

You can exercise your CCPA rights yourself or you can designate an authorized agent to make a request on your behalf. Your authorized agent must be able to demonstrate authority to act on your behalf as further instructed when submitting a verifiable request.

12. Changes to this Privacy Policy: We may change this Privacy Policy from time to time. You should check this Privacy Policy frequently to review the latest version of the Privacy Policy. If we make changes to this Privacy Policy, we will post the amended version on our Platforms and the effective date will be indicated by the last updated date. This Privacy Policy is not intended to and does not create any contractual or other legal right in or on behalf of any party.

13. Retention: We retain your Personal Information for as long as necessary to fulfill the purposes for which it was collected, including to provide our products and Services, comply with legal obligations, resolve disputes, enforce our agreements, and protect our legal rights.

14. Transfer of Personal Information from Outside of the United States: If you use our Platforms from outside of the United States, please be aware that your information may be transferred to, stored or processed in the United States, where our servers are located and our central database is operated. The data protection and other laws of the United States and other countries might not be as comprehensive as those in your country.

15. California and Delaware Do Not Track Disclosures: With respect to a preference signal called Do Not Track browser requests, Sunbelt Rentals adheres to the standards set out in this Privacy Policy and does not monitor or follow any Do Not Track browser requests.

16. How to Contact Us: If you have any questions, requests or concerns related to this Privacy Policy, please email us at privacy@sunbeltrentals.com or call toll free at 877-721-0697. You can also write to us at the following address:

Sunbelt Rentals

1799 Innovation Point

Fort Mill, SC 29715