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Privacy Policy Statement - United States

Last Update: 5/31/24

This Privacy Policy applies to information collected by or on behalf of Sunbelt Rentals, Inc. and its affiliates and subsidiaries (collectively, “Sunbelt Rentals”, “we”, “us”, “our”), including, but not limited to, Personal Information collected through our websites at and, and mobile versions of those websites (collectively, the “Site”), in store, by phone, our mobile application, and anywhere else we display this Privacy Policy (collectively with the Site, the “Platforms”). This Privacy Policy outlines the information we collect, how we use and share that information, and your rights and choices with regard to personal information we collect. Please be sure to read this entire Privacy Policy and our Terms and Conditions of Use before using or submitting information via the Platforms.

  1. Collection of Information: “Personal Information” means information that directly identifies or can be used to identify you as an individual. When you visit or use any of the Platforms, or services we may collect your Personal Information. Some of this Personal Information is required in order to allow you to use all of the features of the Platforms (for example, in order to rent equipment, you will need to provide us with certain Personal Information). Other information is submitted by you voluntarily. For example, we may collect: 
    • Contact information such as your name, job title, address, email address, telephone number, including mobile number and fax number 
    • Identification or verification information such as driver’s license, date of birth and federal tax identification number
    • Payment information such as your billing address and payment methods
    • Banking information and Social Security Number if you use our credit services, as required to process your application
    • Transaction history such as purchase information, order history, and product interests
    • Communications information such as email messages, voice recordings, call transcripts and information that you share when you call our customer service line and SMS records and message content
    • Feedback such as survey responses and comments you submit to us
    • Browsing and device information using various technologies such as cookies, Internet tags and navigational data, such as the URL you just visited, the browser version your computer is operating, the date and time you visited, the pages you visited on the Site and your IP address. “Cookies” are tiny alphanumeric identifiers that are stored on your computer and allow us to adjust the Site to meet your personal browsing preferences. If your browser is set to refuse cookies, you may not have access to all areas or features of the Site.
  2. How We Collect Your Information: We may collect information directly from you, automatically via your use of the Platforms, or from third-party sources. You may provide information to us when you: request services and products through a Platform (such as through our Contact Us page or renting equipment); register an account with us; complete a survey; contact customer service; or complete a credit application. We may collect information automatically when you visit the Platforms. We may collect information via cookies or internet tags or analytics tools.

  3. How We Use Your Information: Gathering Personal Information about our customers allows us to serve you better. We may use your information to accomplish our business purposes including: for our everyday business purposes, such as to provide services to you, to extend credit to you, to market our products and services to you, to communicate with you, to maintain your account with us, and to administer our business (e.g., to secure or make improvements to the Platforms and prevent fraud). 
    • We or our service providers may aggregate, evaluate and use browsing and device information to improve the Platforms and our business. We may use IP addresses or other browsing and device information to analyze trends, administer the Platforms, track customer navigation on a Platform and gather aggregated demographic information.
  4. How We Share Your Information:
    • Service Providers. From time to time, we may employ companies and individuals to perform certain services on our behalf (such as conducting audits, performing legal services, processing credit card payments, providing customer service, providing customer database management services, providing email services, providing marketing services, processing credit applications). These third-party service providers may have access to Personal Information, but only to the extent required to perform their assigned roles and they may not use your Personal Information for any other reason. 
    • Business Transfers. As our business continues to evolve, we may wish to sell or buy subsidiaries or business units. In such transactions, customer information (including Personal Information) generally is one of the transferred business assets but remains subject to the terms of any pre-existing Privacy Policy.
    • Compliance with Law. We may release Personal Information about you if we believe such a release is necessary to comply with the law or in response to a subpoena or subject to other legal process or as needed to protect our rights.
    • Related Corporate Companies. We may share your Personal Information with companies related to us by common ownership or control for business purposes.
    • Other Third Parties. We may also share your Personal Information with third parties with whom we have joint marketing arrangements to market other products and services to you. 
  5. Protection of Your Information: To prevent unauthorized access to, maintain data accuracy and ensure the correct use of information, we have put in place commercially reasonable physical, electronic and managerial procedures to safeguard and secure the information we collect online. However, no security system is perfect, and we cannot guarantee that information you provide to us over the Internet will remain private. We also cannot guarantee that information you transmit to us over the Internet will not be intercepted.

  6. Third Party Tracking Disclosures
    • We contract with service providers to serve or send advertisements on our behalf. We work with these advertising service providers that collect information across various channels, including offline and online, for purposes of delivering more relevant advertising to you. Our advertising providers may place or recognize a cookie on your computer, device, or directly in our emails and communications, and we may share Personal Information with them if you have submitted such information to us. These service providers may link the information we share with them to the cookie stored on your browser or device and collect information such as your IP address, browser or operating system type and version, and demographic or purchase information. To learn more about your choices regarding this type of data collection or to opt-out of interest-based advertising, please visit
    • Most web browsers automatically accept cookies but you can usually modify your browser settings to decline cookies but doing so may prevent you from accessing all functionality of the Platforms. The Site does not currently respond to browser based “do not track” signals.
  7. Third-Party Links: We may provide links on the Platforms to third-party websites we think may be of interest to you, including plug-ins that link to social media sites such as Facebook, Twitter, YouTube, LinkedIn, and Instagram. These websites are independent from Sunbelt Rentals and have their own separate privacy policies. Sunbelt Rentals is not responsible for the privacy practices or content of such third-party websites. Whenever you click on links on the Platforms that take you to a third-party website, you will be subject to the third party's privacy policies. We recommend that you review the third-parties’ privacy polices before you visit these websites.

  8. Children’s Privacy: The Platforms are not intended for use by children under the age of 13. We do not knowingly collect or solicit any personal information from children under the age of 13 or knowingly allow such persons to register for an online account. Should we learn that someone under the age of 13 has provided any personal information to or on the Platforms, we will remove that information as soon as possible.

  9. Opting Out of Promotional E-mails: If you decide for any reason that you no longer wish to receive e-mail information from us, you can unsubscribe from the Site’s e-mail distribution list by clicking the “unsubscribe” link located at the bottom of each promotional e-mail. You can also opt out of receiving promotional materials by updating your preferences in your My Account online, or by notifying us by mail, telephone or e-mail at the address and number listed below:
    Sunbelt Rentals
    2341 Deerfield Drive
    Fort Mill, SC 29715
    (800) 667-9328

  10. Notice to California Residents: The information included in this section applies to residents of California and contains disclosures required by the California Consumer Privacy Act (“CCPA”). If you have questions about this Privacy Policy, including anything in this section, please contact us at

    Personal Information We Collect and Disclose. In the preceding 12 months, Sunbelt Rentals collected and disclosed the following categories of personal information:
    • Personal and online identifiers (such as name, telephone number, email address, or other unique online identifiers)
    • Categories of information described in Cal. Civ. Code § 1798.80(e) (such as Social Security number, driver’s license, financial account numbers, or any other financial information)
    • Commercial or transactions information (such as records of transactions with Sunbelt)
    • Internet or other electronic network activity information (such as browsing history, search history, interactions with a website, email, application, or advertisement)
    • Audio, electronic, visual, thermal, olfactory, or similar information (such as call recordings)
    • Geolocation information (such as zip code or IP address)
    • Inferences drawn from the above information about your predicted characteristics and preferences
    • Other information about you that is linked to the personal information above (such as information you associate with your Sunbelt account).

Some of the categories of personal information listed above are considered sensitive personal information under the CCPA. We do not use or disclose sensitive personal information, as defined by the CCPA, for purposes other than those specified in the CCPA.

We share personal information for cross-context behavioral advertising purposes but do not otherwise engage in “sales” of personal information as defined by the CCPA. We do not knowingly collect the personal information of minors under age 16 and do not sell such information.

Categories of Sources. We collect personal information from the following categories of sources:

  • You;
  • Advertising networks;
  • Affiliates;
  • Data analytics providers;
  • Social networks; and
  • Service providers.

Our Purposes for Processing Personal Information. We use and disclose the personal information we collect for our commercial and business purposes, as further described above in Section 3, How We Use Your Information.

Recipients of Personal Information. We disclose the categories of personal information designated above to the categories of third parties listed above in Section 4, How We Share Your Information, for commercial and business purposes.

We “shared” the personal information identified above for cross-context behavioral advertising purposes with the following third parties:

  • Advertising Networks;
  • Data Analytics Providers; and
  • Social Networks.

Your CCPA Rights and How to Exercise Them.

If you are a California resident, you have certain rights, pursuant to the CCPA. These CCPA rights may only apply in certain circumstances and are subject to certain exemptions. Please see the information below for a summary of your rights and how to exercise your rights. Please note that we may ask for certain information to verify the request in accordance with applicable law.  

  • Right to Know. You have the right to request that we disclose Personal Information we collect, use, and/or share about you.
  • Right to Delete. You have the right to delete personal information that we collect or maintain about you.  Please note that certain exceptions apply to this right, such as when we must retain your information to comply with law. We will notify you of any such exceptions as applicable to your request. 
  • Right to Correct. You have the right to request we correct inaccuracies in the personal information we have collected about you.
  • Right to Opt-Out. You have the right to opt out of the sharing of personal information for cross-context behavioral advertising.
  • Right to Non-Discrimination. You have the right not to receive discriminatory treatment by us for the exercise of any of your CCPA rights. 

To exercise these rights, please contact us using the following information and submit the required verifying information, as further described below:

  • Online at and “Do Not Sell or Share My Personal Information”
  • By phone at 877-721-0697
  • By email at

    You may be required to provide certain information to verify your identity and understand the scope of your request. We will require you to provide, at a minimum, your full name, email address or other contact information, and information about your relationship with Sunbelt.

    You can exercise your CCPA rights yourself or you can designate an authorized agent to make a request on your behalf. Your authorized agent must be able to demonstrate authority to act on your behalf as further instructed when submitting a verifiable request.

    11. Changes to this Privacy Policy: The Internet is constantly changing, as is the nature of our Internet business operations, so we will reserve the right to change this Privacy Policy from time to time. You should check this Privacy Policy frequently to review the latest version of the Privacy Policy. If we make changes to this Privacy Policy, we will post the amended version on our Platforms and the effective date will be indicated by the last updated date. Your continued use of the Platforms indicates you agree to those updates.

    How to Contact Us: If you have any questions, requests or concerns related to this Privacy Policy, please email us at or call toll free at 877-721-0697.