Privacy Policy Statement - Canada

Last Update: February 12, 2026

This Privacy Policy applies to information collected about you by or on behalf of Sunbelt Rentals, Inc. and its affiliates and subsidiaries (collectively, “Sunbelt Rentals”, “we”, “us”, “our”), including, but not limited to, Personal Information (as defined below) collected through our websites at sunbeltrentals.com and sunbeltgear.com, mobile versions of those websites, our mobile application, (collectively, the “Site”), in store, by phone, and anywhere else we display this Privacy Policy (collectively with the Site, the “Platforms”). This Privacy Policy applies to information we collect about you if you reside in Canada. This Privacy Policy outlines the information we collect, how we use, share, and protect that information, and your rights and choices with regard to your Personal Information. Please be sure to read this entire Privacy Policy and our Terms and Conditions of Use before using or submitting information via the Platforms or otherwise in connection with our Services (as defined below).

1. Collection of Information: “Personal Information” means information that directly identifies, relates to, or can be used to identify, you as an individual. When you visit or use any of the Platforms or services offered by us including, without limitation, tool and equipment rentals, any services related to such rentals, credit-related services or any other services offered by us in connection with our business (collectively, “Services”), we may collect your Personal Information. Some of this Personal Information is required in order to allow you to use certain features of the Platforms (for example, in order to rent equipment, you will need to provide us with certain Personal Information). Other information is submitted by you voluntarily. Some information is collected automatically. The type of information we collect may vary depending on how or why you interact with the Platforms.

Types of Personal Information we collect: 

1. How We Collect Your Personal Information: We may collect your Personal Information directly from you, automatically via your use of the Platforms, or from third-party sources.
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   • Contact information such as your name, job title, address, email address, telephone number, including mobile number and fax number 
   • Identification or verification information such as driver’s license, signature, date of birth, business number and HST number, and video images captured of you via CCTV when you visit one Sunbelt Rentals’ physical locations.
   • Geolocation information
   • Payment information such as your billing address and payment methods
   • Banking information and Social Insurance Number if you use our credit Services, as required to process your application
   • Transaction history such as purchase information, order history, and product interests
   • Communications information such as email messages, voice recordings, call transcripts, SMS records, message content and information that you share when you contact customer service
   • Feedback such as survey responses and comments you submit to us
   • Account information such as username and other login credentials.
   • Browsing and device information such as the URL you just visited, the browser version your computer is operating, the date and time you visited, the pages you visited on the Site and your IP address, device IDs and settings, and other browsing data.
   • Telematics Data relating to the performance of Equipment (as defined in the SBR Terms and Conditions, available at the following link: https://www.sunbeltrentals.com/legal/terms-and-conditions/ca/) that we provide to you.  As used in this Privacy Policy, “Telematics Data” is data collected within the Equipment or via software relating to the Equipment, its performance, location, or operators.

You may provide Personal Information directly to us when you: use a Platform or request Services and products through a Platform (such as through our Contact Us page or renting equipment); register an account with us; complete a survey; contact customer service; participate in our marketing campaigns (including contests, promotions, or other activities); complete a credit application; or otherwise communicate with us (including by phone, email, text or online live chat).

We collect Personal Information automatically when you visit the Platforms. We may collect information via cookies, analytics tools, and other online tracking technologies, as further described in Section 6: Cookies and Other Online Tracking Technologies; Third Party Tracking Disclosures. It may also be collected through your use of the Services, such as Telematics Data, or when you visit a physical Sunbelt Rentals location such as via CCTV for security purposes. In very limited circumstances, Sunbelt Rentals provides rental equipment (i.e., drones) that may contain camera technology capable of collecting camera footage. As with all equipment, it is your responsibility to use such equipment in accordance with applicable laws.  We may also receive and process such Personal Information from third parties. The Personal Information we] may automatically collect includes the below categories of information (collectively, “Usage Data”):

·         Device and Browsing Information. When you visit the Site, we may collect IP address, browser type, domain names, access times, date/time stamps, operating system, language, device type, unique ID, Internet service provider, referring and exiting URLs, clickstream data, and similar device and browsing information.

·         Activities and Usage. We also collect activity information related to your use of the Site, such as information about the links clicked, searches, features used, items viewed, time spent within the Site, your interactions with us within the Site, and other activity and usage information.

·         Location Information. We may also collect or derive location information about you, such as through your IP address. If you choose to enable location-based sharing with us through your device settings, we may collect precise location information to provide content that is more relevant to your location and to otherwise improve your interactions with the Site. You may turn off location data sharing through your device settings. 

We may collect information from other sources, including service providers, affiliates, or data brokers.

1. How We Use Your Personal Information: We may use the Personal Information we collect from you to accomplish our business purposes including to:

·         Provide the Platforms and Services to you;

·         Evaluate your eligibility for and/or extend credit to you;

·         Provide you with customer support;

·         For security purposes when you visit a physical Sunbelt Rentals location;

·         Market our products and Services to you, including to provide notifications of, or evaluate your eligibility for, products or Services offered by us and/or our affiliates and subsidiaries;

·         Personalize your experience with the Services and Platforms;

·         Communicate with you and otherwise notify you about your account or changes to the Platforms or Services;

·         Protect you, us, or others from security threats by enhancing the security of our network and information systems;

·         Identify and prevent fraud;

·         Maintain your account with us;

·         Enable or administer our business (e.g., to service our equipment, secure or make improvements to the Platforms, prevent fraud, issue invoices, etc.);

·         Comply with applicable laws and industry regulations; and

·         Improve, evaluate, and develop new Platforms, Services and products of Sunbelt Rentals and/or our affiliates and subsidiaries, including by aggregating information to understand how our products and Services are being used, including browsing and device information. We may use IP addresses or other browsing and device information to analyze trends, administer the Platforms, track customer navigation on a Platform and gather aggregated demographic information.

No promotional communication will be sent to you without your prior consent, which you may provide to us through the specific tick-boxes for this purpose and/or with permission from the device to send you notifications.

1. How We Share Your Personal Information: In some cases, we may share your Personal Information with affiliates, subsidiaries, business partners, or service providers including vendors or analytics and marketing partners. In some cases, these third parties may be located outside of Canada, including the United States and the United Kingdom, so your Personal Information could be subject to the laws of these foreign jurisdictions. When transferring your Personal Information to third party service providers, we employ contractual controls that are designed to ensure that your Personal Information is handled in accordance with our policies and Canadian law. The potential cases for the sharing of your Personal Information are more particularly described in the below list:

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   • Service Providers. We engage companies and individuals (e.g., vendors, contractors, attorneys, auditors and accountants) to perform certain Services on our behalf (such as conducting audits, performing legal services, processing credit card payments, providing customer service, providing customer database management services, providing email services, providing marketing services, processing credit applications). These third-party service providers may have access to Personal Information in order to perform the Services for which they are engaged. 
   • Business Transfers. When necessary in the case of a merger or combination with, or acquisition of a portion of our business by, another company or entity.
   • Compliance with Law. We may release Personal Information about you if we believe such a release is necessary to comply with the law or in response to a subpoena or subject to other legal process or as needed to protect our rights.
   • Related Corporate Companies. We may share your Personal Information with companies related to us by common ownership or control for the business purposes described in this Privacy Policy.
   • Other Third Parties. We may also share your Personal Information with third parties with whom we have joint marketing arrangements to market other products and Services to you. 
   • As necessary in connection with other lawful business purposes; and
   • As otherwise necessary when required or permitted by law.

1. Protection of Your Personal Information: We have implemented and maintain an information security program consisting of physical, electronic and managerial procedures designed to safeguard and maintain the privacy, security, and integrity of your Personal Information. Please be aware, however, that no method of data transmission or storage is completely secure.
2. Cookies and Other Online Tracking Technologies; Third Party Tracking Disclosures: We and our third-party providers use cookies, pixel tags, and other technologies to collect Usage Data. We may allow third parties to collect this Usage Data on our behalf and to retain and use this Usage Data themselves. We use this Usage Data to, for example, analyze and understand how you access, use, and interact with us through the Site, to identify and resolve bugs and errors in the Site, to assess, secure, protect, optimize, and improve the performance of the Site, for marketing and advertising purposes, analytics purposes, and to personalize content in the Site. We may also aggregate such information to analyze trends, administer the Site, and gather broad demographic information. 

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   • Third Party Analytics and Advertising.  We use third party tools, which are operated by third-party companies, to analyze ad traffic and usage of the Site. These tools collect data about your interaction with the Site via the cookies and through the standard implementation. This data may be used for purposes including delivering banner advertisements and other advertising tailored to your interests when you visit certain websites.

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   • Google Analytics.  We use Google Analytics on the Site to help us analyze traffic and improve our Services. For more information on Google Analytics’ processing of personal information, please see https://www.google.com/policies/privacy/partners/. You can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads using the Ads Preferences Manager.  You can find out more about how Google uses cookies in advertising and opt-out via the following links: Google Display Network (DoubleClick) & Google Analytics Opt-out Browser Add-on.
   • Contentsquare & Other Analytics.  We use Contentsquare and other analytics tools on the Site to help us analyze traffic and improve our Services and/or deliver advertising. We also use providers such as Coveo to assist with search and product listings and Dynatrace for operational monitoring.

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   • Cross-Device Tracking. We and our providers may use the information we collect about you within the Site and on other third-party websites and services to help us and these third parties identify other devices that you use (e.g., a mobile phone, tablet, other computer, etc.) to interact or engage with us or the Site.

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   • Third-Party Profiling. We work with third-party ad networks, analytics, marketing partners, and others (collectively, “third-party ad companies”) to personalize content and display advertising within the Site, as well as to manage our advertising on third-party sites. We work with these third-party ad companies that collect information across various channels, including offline and online, for the purposes of delivering more relevant advertising to you. We and these third-party ad companies may use cookies and other tools to collect browsing and activity information within the Site (as well as on third-party sites and services), as well as IP addresses, unique IDs, cookie and advertising IDs, and other online identifiers. Our advertising providers may place or recognize a cookie on your computer, device, or directly in our emails and communications, and we may share Personal Information with them if you have submitted such information to us. These service providers may link the information we share with them to the cookie stored on your browser or device and collect information such as your IP address, browser or operating system type and version, and demographic or purchase information. We and these third-party ad companies use this information to provide you with more relevant ads and content within the Site and on third-party sites, and to evaluate the success of such ads and content. To learn more about your choices regarding this type of data collection or to opt-out of interest-based advertising, please visit https://www.aboutads.info/choices.

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     • Google Ads.  The Site uses the Google Ads remarketing service to advertise on third party websites (including Google) to previous visitors to the Site. That could mean that we advertise to previous visitors who haven’t completed a task on our Site. This could be in the form of an advertisement on the Google search results page or a site in the Google Display Network. Third-party vendors, including Google, use cookies to serve ads based on someone’s past visits to our Site. Any data we collect will be used in accordance with this Privacy Policy, and Google is responsible for abiding by its own privacy policy. You can set your preferences for how Google advertises to you using the Google Ad Preferences page: https://adssettings.google.com/.
     • Social Media & Search Pixels.  We use Meta Pixel, LinkedIn Insight Tag, and other similar technologies to better measure, optimize, and retarget our marketing campaigns. This allows user specific behavior to be tracked after they have been redirected to the advertiser’s website by clicking on a social media or search ad. This enables us to measure the effectiveness of social media and search ads for statistical and market research purposes. The data collected in this way is anonymous to us, in other words, we do not see the Personal Information of individual users. This data is stored and processed by the social media and search providers. The social media and search providers may link this information to your social media or search account and also use it for its own promotional purposes, in accordance with their data privacy and usage policies. 

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   • Session Replay Tools. We use session replay tools to understand how users interact with our Site on an anonymized basis.
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       • For more information, please visit: https://www.facebook.com/about/privacy/. For more information on opt-out options, please visit: https://www.facebook.com/help/568137493302217.
       • For more information, please visit: https://www.linkedin.com/legal/privacy-policy. For more information on opt-out options, please visit: https://www.linkedin.com/help/linkedin/answer/a1342443/?trk=microsites-frontend_legal_privacy-policy&lang=en.

1. Third-Party Links: We may provide links on the Platforms to third-party websites we think may be of interest to you, including plug-ins that link to social media sites. These websites are independent from Sunbelt Rentals, are not under Sunbelt Rentals’ control, and have their own separate privacy policies. Sunbelt Rentals is not responsible for the privacy practices or content of such third-party websites and this Privacy Policy does not apply to the privacy practices of those sites or of any companies that Sunbelt Rentals does not own or control. Whenever you click on links on the Platforms that take you to a third-party website, you will be subject to the third party's privacy policies. We recommend that you review the third parties’ privacy polices before you visit these websites.
2. Children’s Privacy: The Platforms are not intended for use by children under the age of 13. We do not knowingly collect or solicit any Personal Information from children under the age of 13 or knowingly allow such persons to register for an online account. Should we learn that someone under the age of 13 has provided any Personal Information to or on the Platforms, we will remove that information as soon as possible.
3. Opting Out of Promotional E-mails: If you decide for any reason that you no longer wish to receive promotional e-mail information from us, you can unsubscribe from the Site’s e-mail distribution list by clicking the “unsubscribe” link located at the bottom of each promotional e-mail. You can also opt out of receiving promotional materials by updating your preferences in your My Account online, visiting our preference centre, or by notifying us by mail, telephone or e-mail at the address and number listed below:

Sunbelt Rentals
1799 Innovation Point
Fort Mill, SC 29715
(800) 667-9328
customerservice@sunbeltrentals.com

Disclosure of Personal Information to Third Parties and Other Recipients

10. Changes to this Privacy Policy: We may change this Privacy Policy from time to time. You should check this Privacy Policy frequently to review the latest version of the Privacy Policy. If we make changes to this Privacy Policy, we will post the amended version on our Platforms and the effective date will be indicated by the last updated date. This Privacy Policy is not intended to and does not create any contractual or other legal right in or on behalf of any party.

11. Retention: We retain your Personal Information for as long as necessary to fulfill the purposes for which it was collected, including to provide our products and Services, comply with legal obligations, resolve disputes, enforce our agreements, and protect our legal rights.

12. Transfer of Personal Information from Outside of Canada or your Jurisdiction of Residence: Please be aware that your Personal Information may be transferred to, stored or processed in the United States, where our servers are located and our central database is operated.  Where required by law, we provide adequate protection for the transfer of Personal Information in accordance with applicable laws, such as by setting up contractual obligations with our service providers, and/or conducting a privacy impact assessment where applicable. 

13. Your Rights: You are entitled to receive confirmation as to whether we hold any Personal Information about you. If this is the case, you also have the right to:

·         Be informed about the collection and use of your Personal Information;

·         Access your Personal Information at free or minimal cost within 30 days of your requesting access;

·         Have inaccurate Personal Information rectified or completed (when it is incomplete);

·         Request that we delete Personal Information that we have collected about you, subject to certain exceptions;

·         Under specific conditions, to object to the processing of your Personal Information;

·         Object at any time to the use of your Personal Information for “profiling” or “automated decision-making” purposes;

·         Submit complaints related to the collection and processing of your Personal Information to the competent supervisory authority; and

·         The right to withdraw consent to the processing of your Personal Information at any time.

14. How to Contact Us: If you have any questions, requests or concerns related to this Privacy Policy, please email us at privacy@sunbeltrentals.com or call toll free at 877-721-0697. You can also write to us at the following address:

Sunbelt Rentals
1799 Innovation Point
Fort Mill, SC 29715

USA